To drive sales for the Bloom Riverstone property project in Sydney’s North West, currently under construction, I designed an Intention advertising campaign across Google and Meta. This campaign includes video components and multiple platform assets, optimised for various devices and tailored for social media, web and mobile advertising.

It targets potential buyers who are already familiar with the project, moving past the awareness and consideration stages of the sales funnel, into the intention stage, where the aim is to encourage consumers to take action through a lead form or inquiry.