To boost sales for the Bloom Riverstone property project in Sydney’s North West, I designed an advertising campaign featuring large, moving billboards on buses—mobile ads that demand attention through movement.

The campaign featured two mega-side ads and a full-back ad, as shown below. With the first design, my goal was to create the illusion of a moving home, inviting viewers to envision themselves within the space—experiencing their future home.

These bus advertisements travel along the busiest commuter routes, continuously engaging potential buyers throughout their daily journeys. This dynamic format is one of the most effective in outdoor advertising, maximizing ad recall, brand awareness, lead generation, and sales growth.