elanora squash & fitness centre marketing makeover
- Agency brief
- Branding and logo redesign
- Print Design
- Social media marketing
- Web design
We recently completed a comprehensive marketing makeover for Elanora Squash & Fitness Centre through our collaboration with the marketing agency UEC. The project included several key updates, such as enhancements to the website and a full overhaul of the brand guidelines.
We revamped their social media presence, redesigned the homepage carousel, and created fresh designs for voucher sales and squash tins. Additionally, we updated general signage throughout the facility, produced live music event posters, and made updates to the menu, ensuring a cohesive and modern look across all marketing materials.
- Branding and logo redesign
The logo and its 3 sub-brands redesign
Elanora’s logo designs were outdated and dint speak to the primary audience, plus there were no high res files for creating all the required assets that accompany a brand. The logo looked outdated and pixelated in some of its applications and the subrands appeared disjointed from each other.
After the makeover the logo was modernised to reach its target audience, the 3 sub-brands now align with its mother brand for quicker recognition and there is a visible improve consistency across all brand assets, variations and applications.
- print design
The New Menus
Nested between the Fitness Centre, there’s The Racquet Club Bar and Restaurant which had some outdated and confusing menus that were hard to understand by the patrons and failed to deliver the delicious food options available.
The menus were simultaneously simplifies and expanded to align them to the mother brand , increasing visibility and vastly improving the readability for a sales increase of 18.5%
- web design
Homepage Redesign
The homepage was outdated, and had no clear path for their audience to take. By redesigning key elements, such as the basic layout, the images and the carousel, we generated 20% more traffic and 60% more bookings via the homepage.
