I created a fun, punchy digital and print campaign to encourage people to follow Newsprout on their social media channels. The goal was to capture the essence of the catchy tagline, keeping it… refreshingly human! The original EDM campaign was such a hit that the client decided to extend it across social media stories and is now even considering using it for a massive billboard. I’ve included a mockup of the billboard below for a sneak peek!

Unlike the big telcos, Newsprout is all about keeping things real. They offer local support, fast service, and no drama. On social media, they’re all about the fun side—sharing practical tips, relatable moments, and even a few laughs about the quirks of modern telecom life. From contract-free living to the joy of not being on hold, Newsprout keeps it simple and, well, refreshingly human.