CLIENT: Karla Kahvi
DATE: December 2016
TIMEFRAME: 1 month
BRIEF: Design a brand for a new local coffee shop.
TOOLS: Pen and paper, Skype, Photoshop, Illustrator, InDesign, Google docs, UX pin
DELIVERABLES: Colour scheme, typescale, imagery, logo, icons, social media header, brand style guide, landing page.
MY ROLE: Competitor research, audience profiles, logo and icons, visual design, branding, usability testing.
I created 2 audience profiles and then did 4 sessions of 1 hour research and observation in the field. I visited two local coffee shops to validate my initial audience profiles.
From the research I found that most people wanted a break from work and delayed going back to it, something that aligned with my profiles. The most surprising finding was that most people grabbed something extra with their coffee and a large percentage of these had some dietary requirement, specially gluten and dairy free. This validated the assumption that there is a huge market for these products.
SET OF ICONS
A mix of Jamie Oliver and Instagram homemade food, the images of the brand portray a very artisan, homemade, freshly baked feel, which a strong colour correlation given by a red tinted filter.
SOCIAL MEDIA HEADER
An example of a social media header using branded imagery and positioning the freshly baked product on the forefront.
BRAND STYLE GUIDE