Natalia Peláez
CASE STUDIES
CONTACT
CASE STUDY
Automating qualitative research synthesis using AI to accelerate product decisions.
AI PRODUCT MANAGEMENT
AI CONCEPT PRODUCT
2 – 3 WEEKS FROM CONCEPT TO PROTOTYPE
THE PROBLEM
UX research is powerful, but slow.
Teams spends days or weeks:
Reading interview Transcripts
Tagging themes manually
Aligning on insights
This creates:
Delayed product decisions
Inconsistent insights
Research bottlenecks
KEY INSIGHT
The bottleneck isn’t collecting data, it’s making sense of it
Enable product teams to move from raw research to actionable insights in hours, not weeks.
THE OPPORTUNITY
AI can dramatically reduce synthesis time.
Instead of manual analysis:
THE SOLUTION
Design an AI powered workflow that transforms raw UX data into structured insights.
Workflow
KEY FEATURES
Powerful features that turn research into impact.
Auto-Summarization
Reduces 60-min interviews into key takeaways
Theme Detection
Groups patterns across multiple users
Insight Generation
Converts data into actionable recommendations
Human-in-the-loop Validation
PM/Designer reviews before decisions
BEFORE VS AFTER
From weeks of manual work to hours of AI powered insights.
Traditional UX Research
Manual, time consuming, inconsistent
1–2 weeks synthesis
Manual tagging
High cognitive load
Inconsistent outputs
AI Assisted Workflow
Fast, automated, actionable
2–4 hours
Automated clustering
AI-assisted insights
Structured results
PRODUCT STRATEGY
Built with product thinking at the core.
Target Users
UX Designers
Project Managers
Research teams
Success Metrics
Time to insight
Insight accuracy (validated by humans)
Research efficiency
Constraints
AI hallucinations
Data privacy risks
Variability in output quality
Risk Mitigation
Structured prompts
Human validation layer
Anonymised data processin
EXAMPLE OUTPUT
From raw data to actionable insights.
AI is not replacing researchers, it’s augmenting decision-making speed.
OUTCOME
The AI powered UX workflow delivers measurable impact across research and product teams.
80% – 90%
Time Saved
2 – 3x
Faster Cycles
High
Confidence
LESSONS
What I Learned
AI is most valuable in structured workflows, not one-off prompts.
Human validation is critical in AI-assisted products.
Performance metrics have a huge impact on a team’s competitive advantage.